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Thursday, August 9, 2012

How SEO and Keywords Help to Grow Online Business?


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Keywords and Search Engine Optimization Function

Search Engine Optimization is very important for the success of any website, since search engine plays vital role helping online visitors to give the best results for what they searched for. Also, the majority of traffic to websites arrives through search engines. Thus, SEO is very important for success of any website. At the same time, keywords are also important part of SEO. Some sites knowingly or unknowingly over use the keywords that results hampering the website. Keywords are one of the most important tools to get high ranking at a search engines, but overusing keywords can damage a website.

Some of the beginners and inexperienced professionals add keywords anywhere and in any manner in their webpage or article to attract traffic – this is none of use since search engine identifies the keyword tricks or keywords cheatings, very easily. The excess use of keywords to fetch traffic can hampers a webpage or website. The second preference for each article is how to use tags. It should be used based on the actual requirement in an article.  Adding tag is useful but it must be in a proper way. This additional feature may also boost your keywords and articles but they should be relevant to the image or the place where you are using them.

How to handle Keywords and Search Engine Optimization

Normally, you can use keywords in your text with an average between three to five percent of the overall content on the site. You can use two to three keywords in a page; some of the common mistake you can observe is repeated keywords in the keyword tag. For example: wallet, brown wallet, blue wallet, and red wallet. There are some mistakes here - First of all, the use of the word and is not required here. This is called a stop word.

Search engines ignore such types of words. Some common stop words are and, the, because, this, that and there. The second thing wrong with the keywords is the word wallet, it has repeated four times. You do not require repeating word ‘wallet’. The corrected keywords should read; wallet, brown, blue, red. The search engine will know you are offering wallet and will match the color with the word wallet. Repeating wallet will just punish your site.

There are few people who can guide you on better SEO and Keywords training to develop your blog, like SEO Professor for Online SEO Training, you can get in touch with SEO Professor for further enquiry.



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